Jeffrey Phillips

Our OutManeuver article in SmartBrief

We published a short article on the skills like speed, agility and innovation that are necessary to compete in rapidly evolving markets, where techniques and strategies like maneuver give you an advantage. Here’s the SmartBrief article:

Putin OutManeuvers the West in Syria

Yesterday, March 14, 2016, Vladimir Putin announced that the Russian forces had accomplished their mission in Syria and would be pulling out.  This sudden move surprised analysts, who were equally surprised when Putin moved in.  As we’ve noted, surprise and stealth are two important factors for maneuver strategy.  Putin is constantly moving in a number

OutManeuver discussion on School for Startups

We had a great conversation with Jim Beach, who leads the School for Startups radio show, about OutManeuver.  You can hear the first segment of the interview, with Jeffrey, here. Due to some technical challenges on our end, Alex will be conducting a second, separate discussion with Jim in a week.  Stay tuned for more

Military strategy informs business strategy

There’s an excellent article that was recently published by the Columbia business school that at first blush may seem more a military history than a modern strategic primer.  Willie Pietersen wrote the article, entitled Von Clausewitz on War: Six lessons for the modern strategist.  Von Clausewitz wrote “On War” in the 1820s, which became, and

OutManeuver Book Marketing

I’m pleased to say that we are kicking off the marketing of our new book OutManeuver.  A number of early readers have the book and the feedback so far has been amazing.  Working with Tess Woods and Steve Becker, we are conducting a marketing and PR blitz to increase awareness about the book and the

Why preemption is the gold standard of maneuver

If we create a simplistic dichotomy between attrition and maneuver, we can say that attrition is a direct attack on an existing incumbent competitor, while maneuver always sees to win at the least cost while avoiding a direct attack.  Attrition by its very nature is expensive, difficult work, because the incumbent competitor anticipates a direct